Your Host - Katie Samuelson

I’ve spent the last 15+ years leading marketing in high-growth software companies — building revenue engines, scaling teams, and obsessing over what actually drives sustainable growth. We’re entering a new era.

AI isn’t just another tool in the stack — it’s fundamentally changing how growth operators think, build, experiment, and scale. This podcast is for the builders in the arena. The growth leaders, marketers, founders, and operators who want to understand:

• How AI is reshaping acquisition, retention, and expansion

• Where automation creates leverage — and where it breaks

• How to integrate AI into real workflows (not just prompt hacks)

I’m fascinated by what it takes to become exceptional at your craft — especially as the craft itself evolves. So I’m bringing you conversations with operators who are using AI to move faster, think smarter, and create outsized impact.